Building a Community Awareness Insured

Building a Community Awareness Insured

Insurance awareness of human experience that left many undesirable things can later change the direction of ones life. but not everyone thinks so, evidence of penetration of the insurance industry in the national economy is still very low. it is quite ironic, considering the population of Indonesia is so much to reach 240 million people. this is the homework of all components of the insurance industry is to build public awareness of insurance to prepare for a better future, providing personal protection and its assets in central governments inability to provide adequate social security.

Many things can be done to build public awareness for insurance. these things can be explained as follows :

To promote the insurance industry needs a set of policies / strong regulation from the government. its an admittedly still weak, particularly in terms of protection for customers. protection for policyholders / customers must be strong, because they are the owners of the funds managed by insurance providers. those also who will benefit in the future. in addition, the policy on the insurance industry is also focused on improving the quality of corporate management. efforts to improve the integrity and quality of the directors and commissioners of insurance companies, one of which, conducted by refining the rules regarding fit and proper, including, the implementation of the fit and proper test.

Unlike the banks, where people come to the bank to transact, the insurance industry should pick up the ball more or equally proactive. there are still a few people who have come to the awareness of the insurance company. but one day after the public awareness of the importance of insurance is already high, the people themselves who come to the insurance company. currently the most effective players in the industry who pick up the ball, and even had to seduce people to be willing to be a participant insurance.

Information about the benefits of insurance and how insurance is not much known to the public. during this time, we almost never see the event held for public insurance, such as through exhibitions and discussions. though this way the developers have always done every year. banks that are now popular in the community, among others, are also growing thanks to the forum held. so that the necessary education and socialization are continuous and systematic, with the hope of increasing the number of policyholders will be significant. another form of socialization that is effective is through formal education, its good insurance if education were introduced to students from elementary school.

Among insurers must also improve. agents who are in the vanguard of the insurance industry is equally important and urgent to fix it. starting from the system of recruitment, education and training, as well as expertise delivering insurance information, and explain the products to the public in a clear, honest, and transparent. the agents need to be more aggressive and knowledgeable. it is time the agents have the knowledge as a financial planner who offers a total solution to its customers. in addition, the claims of customer service should also be done in a professional manner. however good socialization about insurance, not all of them would be pointless if the policy holder was disappointed with the service and complicated claims. when the agents to woo customers so sweet, but when the policyholder to make a claim, denial leveled various reasons, so the insurers image. if the claims made service to the customer is done professionally and not complicated, surely the customers would happily recommend the company to a colleague who is looking for insurance.

The marketing strategy is one of the weapons for the company to face market competition. basically a marketing strategy is to find a match between the companys internal capabilities with external opportunities that exist in the market. looking for suitability is the responsibility of the marketing department to implement a marketing strategy for the product produced and in accordance with the market segment you want to target by products launched. marketing of insurance products can be done by working with banks ( bancassurance ), so insurers can expand its reach in the middle of the community, to the village though. thus the insurance will be increasingly recognized and public awareness for insurance is also expected to increase.

But behind it all, opt for insurance or not is a choice. we probably will not feel the impact now, maybe a year, two years, five and even ten years later we just realized it. perhaps even all, without protection, our lives will remain safe. anything can happen, no one knows whether the risk would be true or not. but anyway, the future we seek must begin construction of this minute. and speaking of the future, is very closely related to our ability to manage the risks today, tomorrow, and beyond.

Building public awareness for insurance is demanding unity of all components of the insurance industry and regulators. without all of that, just a vanity. expected to increase public awareness for insurance, then the independence and well-being of the community also increased.